The French designers (who won an Oscar for their short film Logorama a few years ago) invent a brand name – HELLO™ – to show how marketing works in the age of internet and social media, including a virtual exhibition at www.hello-h5.com.

Both amusing and terrifying, they say!

HELLO™ Liberty, HELLO™ Mother, HELLO™ Strategy, HELLO™ Museum, HELLO™ Flight, HELLO™ Music… Welcome to a friendly / fearsome world where HELLO™ is everywhere. You’ll learn how marketing has become a crossmedia 2.0 battleground, with the enlightened help of the H5 designers – François Alaux, Hervé De Crécy and Ludovic Houplain.

There are also links with the French Touch exhibition at the Musée des Arts Décoratifs – your exhibition ticket ate the Gaîté gives you reduced price entry to the exhibition at the Arts Déco, with the Logorama film being shown during the White Night. As we mentioned before, H5 have designed their Star Wars exhibition!Satellite events for the exhibition include:

– H5-designed videos, record sleeves and a selection of their favourite books in the resource centre.

– Plumefoot dancing (whatever that is) in front of the Gaîté on 13th October, and a tournament on the 27th October

– A special night for the US elections

– Workshops for kids, including one for creating your own t-shirt

– Concerts

– Guided tours

– A logo creating contest…

This will be the first time so much has happened for a brand that doesn’t even exist!

The HELLO™ H5 exhibition is at the Gaîté Lyrique (here) from 11th October – 30th December 2012

Open from Tuesday – Saturday from 2-8pm, and Sunday from 2-6pm. Open late Tuesdays until 10pm (last ticket at 9.15pm)

Admission: 7€ / 5€

Official site: www.gaite-lyrique.net/hello

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Twitter: twitter.com/gaitelyrique